McCAIN
Anything Goes
McCain has built their brand around one consistent message – We Are Family.
But this has only served to alienate their younger audience. Our challenge was to
engage Gen-Z with a provocative idea that got frozen chips back in their freezers.
But this has only served to alienate their younger audience. Our challenge was to
engage Gen-Z with a provocative idea that got frozen chips back in their freezers.
To get their attention, we needed a story that would grab the headlines. And the headlines at the time were being dominated with stories of major brands getting a celebrity ‘Creative Director’.
Which got me thinking – What if oven chips had a Creative Director?
TEASERS
HOW TO: MAKE A CHIP BUTTY
SMILES
MIDWEEK MEAL INSPIRATION
"There's something very disturbing about it."
TALK TV
