A cereal treat so irresistible, it derailed the very team hired to sell it.
ROLE
Lead Creative
Rice Krispies Squares are irresistible.
So much so, that they were distracting us from cracking the brief.
Surrounded with empty wrappers, we had an epiphany.
Rice Krispies Squares are the delicious treat that literally no one can resist ..not even the team advertising it.
The campaign was such a success that it became the brand's multiyear platform.
And in our latest irresistible adventure – The launch of Rice Krispies x Corn Flakes Squares we see the promotional team struggling to remain focused.
“This campaign was rated far above the norm for Entertaining, Unique, Humorous, Imaginative, and Silly.”
IPSOS TESTING
