WESTFIELD
Tik Tok For You House
During the pandemic, digital entertainment has soared in popularity. TikTok, Instagram, and other social media platforms have become increasingly influential with consumers, helping to drive where and what they buy.
At the same time, major chains including Debenhams, Topshop and Gap were disappearing from the high street and shopping centres. So we took advantage of these empty spaces to give them an IRL experience dedicated to the best bits of their favourite platform.
At the same time, major chains including Debenhams, Topshop and Gap were disappearing from the high street and shopping centres. So we took advantage of these empty spaces to give them an IRL experience dedicated to the best bits of their favourite platform.
A one-of-a-kind #IRL experience that brings the ‘For You’ feed to life. The TikTok ‘For You’ House, is an immersive world dedicated to all your favourite trends from the social media platform. Whether you’re into fashion, comedy, or #foodtok – there’s a room for you to explore in the TikTok ‘For You’ House.
INSIDE THE SPACE
Fans were given the chance to meet (and learn from) some of the UK’s biggest names on TikTok, like Kyle Thomas, Ehiz Ufuah, Jeremy Lynch, and Ben Black.
PROMOTION IMAGES
Guests of the House could book workshops with the TikTok Creators, where they were able to learn what it takes to go viral – sharing tips and their own experiences.
BOOKABLE WORKSHOP - EVENT PAGE
And what's the best way to show off a house full of celebs?
It's a Cribs montage of course. Complete with statistics and noughties hip hop soundtrack.
It's a Cribs montage of course. Complete with statistics and noughties hip hop soundtrack.
"This year, I’ve gone from zero followers to well over a million, all because of TikTok, and I haven’t really even left my kitchen yet. The ‘For You House’ was my first opportunity to actually meet and teach people in person, and be part of showing off TikTok talent from beyond the phone screen!"
@POPPYCOOKS
