AUDI
Don’t give up
on your dream car.
on your dream car.
When polled the youth of Britain voted Audi as their dream car. The problem was, none of them perceived the brand as attainable for them now – just a dream for the future.
What they didn't know, is that we have an affordable monthly scheme.
So how can we convince the Snapchat generation that is one dream that's achievable?
We cut through the endless unrealistic ads and frivolous products on social media by hacking Snapchat with fake clickbait ads of our own. Clever headlines and videos were designed to grab the attention of young drivers by targeting them with the cliche clickbait they've come to expect on the platform. At which point an Audi A1 dispels the illusion. Waking them up to the fact that an Audi is a dream they can really have.
So how can we convince the Snapchat generation that is one dream that's achievable?
We cut through the endless unrealistic ads and frivolous products on social media by hacking Snapchat with fake clickbait ads of our own. Clever headlines and videos were designed to grab the attention of young drivers by targeting them with the cliche clickbait they've come to expect on the platform. At which point an Audi A1 dispels the illusion. Waking them up to the fact that an Audi is a dream they can really have.
The short, effective Snap ads drove them to a super stylised video that simplified our monthly PCP finance scheme, whilst showing off the stunning details of their dream car.
