McCAIN
Let's All Chip In
'Can you get Gen Z excited about our regenerative farming commitment?'
(Honestly they spoil me with these tantalising briefs don't they!)
(Honestly they spoil me with these tantalising briefs don't they!)
Not being the most exhilirating topic, our audience don't know much about regenerative farming.
So we thought, rather than that being a problem, why not make that the solution?
By having them get stuck in on a farm, learning, and having a few laughs along the way.
Comedian and Love Island commentator Iain Stirling is joined by TikTok creators Ayame Ponder, Arthur Hill, Charley Marlowe and Jack Remmington, to help 'Chip in' at a McCain farm using regenerative farming practices.
Teaming up with McCain farmer Zara Dorrington, the campaign helped these creators (and the audience) discover more about regenerative methods.
So we thought, rather than that being a problem, why not make that the solution?
By having them get stuck in on a farm, learning, and having a few laughs along the way.
Comedian and Love Island commentator Iain Stirling is joined by TikTok creators Ayame Ponder, Arthur Hill, Charley Marlowe and Jack Remmington, to help 'Chip in' at a McCain farm using regenerative farming practices.
Teaming up with McCain farmer Zara Dorrington, the campaign helped these creators (and the audience) discover more about regenerative methods.
