UBER EATS
#bringit
Lockdown for gamers in 2020 meant two things: more takeaways and more Twitch. Which was perfect for Uber Eats who wanted to stand out from their samey competitors and get more tasty food to their audience.
We partnered with two of Twitch’s biggest streamers to champion its smallest and help spread some love among the gaming community, in a time when many people were feeling isolated.
By raiding on Twitch, Manny and Miniminter dropped in on unsuspecting gamers with no viewers and flooded their streams – giving them the engagement, followers and 15 minutes of fame they’ve been striving for for years, in minutes.
We helped deliver a feeling money can’t buy, as millions saw Uber Eats #BringIt on Twitch and thousands talked about the campaign on social.
CAMPAIGN BOARD
"People actually cried from our ads.
This campaign delivered a level of brand love we've never seen before. "
This campaign delivered a level of brand love we've never seen before. "
Frank Snijders, Senior Content Marketing Manager, Uber Eats EMEA
