Streetwear? It’s sweet-wear now 💅. We turned Crunchy Nut’s iconic Honey Dripper into the drippiest puffer of the season.
ROLE
Lead Creative
Recently we’ve seen a sharp rise in the desire for branded merch, with big hitters like Greggs and KFC releasing some tasty streetwear garments.
So as we canvassed for quick ideas for the god-tier cereal; Crunchy Nut, whose entire brand is built around obsession – we saw an opportunity to give the people what they want.
Being the avant-garde fash-huns that we are, we noted that the ‘Honey Dripper’ on every pack is eerily reminiscent of the streetwear staple - The Puffer jacket. (obviously. Just look at the ribbed texture. Definitely the same)
Introducing...The Drippiest Drip of the season: Crunchy Nut | The Honey Drip Puffer 🍯
Understandably, the fans went wild, leading to unbelievable levels of brand love...
“This made me bust a crunchy nut.”
@xandy_hurst_2
