Heinz for baby Bursting with Chunkier Textures OOH ad
Heinz

Bursting with
Chunkier Textures

Handcrafted, chunky ingredient photography for Heinz’s new wider-spout baby food pouches.

ROLE

Lead Creative

With increasing concerns about the quality of food babies are eating, we decided to creatively hero all the chunky ingredients that fit in our new wider spout pouches.

We handcrafted all the textures and carefully arranged every piece of produce to be captured in our beautiful product photography.

Heinz for baby Bursting with Chunkier Textures poster
Behind the scenes on the Heinz shoot
Behind the scenes on the Heinz shoot
Behind the scenes on the Heinz shoot

We even made it onto Motherland on the BBC. Not that Julia had much time for it.