Treating kids’ LEGO creations with the same reverence as real product launches.
ROLE
Lead Creative
With no limit to their imagination, children have the power to think up the most extraordinary creations, bringing them to life with LEGO. So we wanted to document such creative thinking in the same way we laud over the new product developments in the real world. Giving these creative pioneers the kudos they deserve.
In this series, we take the time to appreciate the features and genius of the children’s creations. Giving a glimpse into their imaginative minds – that many of us wish we still had.
