Turning the heat up on Pringles’ hottest launch yet with a brand-first, floor-is-lava AR filter.
ROLE
Lead Creative | Editor
To launch the hottest snack of the year, we needed a stand-out campaign to bring the heat.
With three new hot and spicy Pringles flavours to try, we challenged fans to Step Up The Spice with a brand-first AR filter. We used ground-breaking segmentation technology (the first brand ever to use it) to bring the infamous ‘Floor is Lava’ game to life, with visual inspiration drawing from the pack, and each level getting more intense, much like our flavours.
We worked with the hottest influencers to drive Pringles lovers to the game and created awareness assets that ran in OOH, in-store, and across social media.
“A truly creative campaign that perfectly captures Pringles’ iconic playful personality. You helped turn the bold branding into an eye-catching, consistent through-the-line campaign.”
PRINGLES CLIENT
